And Carrie On

As I shared last week, I decided to experiment with ChatGPT to see how the tool was iteratively learning my needs and my work life.

After completing that experiment with an internal focus group, it was clear the group was still interested and not ready to finish the conversation after three prompts.

Instead, the group began to test the same prompts in other chat spaces to see how it performed there. For the sake of space, I’m only going to focus on the snack example.

Original Prompt

Write a product description for a snack mix that is made in Arkansas. It should be no more than 3 sentences and encourage someone visiting a website to buy it. Ensure it covers the ingredients of nuts, crackers, and pretzels. It’s a garlic-parmesan seasoning. 

Follow up – This is a good start. Make it sound a little more enticing.

Results

Here are the results of plugging this same prompt into several different AI tools that are currently available.

What I Noticed

This experiment affirmed something I’ve heard from several people. For many use cases, the free is fine. However, the paid versions certainly offer more personalization and more customization opportunities.

The paid versions seemed to be less generic and could be more easily tailored to specific contexts. In a marketing world, I can certainly see the value of this, helping you as the marketing professional spend less time finessing the content because it’s closer at the beginning.

Additionally, the paid versions also allow for developing additional ways to repurpose the content. The example above focuses on Amazon, but I could also see it working in customized email messaging, personalized print postcards, etc.

For me personally, I’m still weighing if I use the tool enough to justify the added cost. My guess is that’s coming in my own workflow.

Additionally, I sat in a webinar last week about AI with SimpsonScarborough. In that webinar, they talked some about the lifecycle of the various tools, and getting updates made. I can see a value in using a newer tool there that is more regularly or at least recently updated to better understand certain contexts.

What’s Next

We are approaching about a year since this tool was publicly launched, and I think it’s clear to say that we’ve seen significant growth, but there is still more room to grow.

I think it’s imperative that we as higher education marketers continue to play with the tool and explore how it might be used in work in a variety of ways. I think it’s going to be like many other disrupter events (internet, search engines, social media, etc) – a new way we work.

Hope you’ve enjoyed this and of course, keep playing!