And Carrie On

2025

Upcoming — American Marketing Association Higher Ed Symposium – November 9-12; Washington D.C.

Partnering with Maria Kuntz and Melissa Richards, these three leaders will present a pre-conference workshop about how middle leaders can prepare for their next opportunity. This session will focus on managing up, leading from the middle, and having crucial conversations.

Upcoming — CASE Conference for Community College Advancement – Crisis Simulation: How Prepared is Your Team?  – October 8-10; New Orleans 

Carrie will provide an interactive crisis simulation to help teams better prepare for a crisis on their campus.

CASE Summit for Leaders in Advancement – Connected Leadership: Aligning Teams to Drive Institutional Success

Carrie co-presented with colleagues from McDaniel University about how breaking down silos can create strong alignment among teams and can create outstanding university results.

CASE All Districts Conference – Lessons in Leadership: 15 Tips for Rising Leaders

After a stellar district presentation, Carrie was asked to reframe her presentation to focus on rising leaders. In the session, Carrie offered 15 tips that would have helped her as a new leader.

CASE Marketing and Branding – From the Front Lines: Crisis Communications Lessons

The members of the faculty served as panelists for a conversation around crisis communication. Carrie offered insights based on several crisis situations she had experienced during her leadership tenure.

CASE Marketing and Branding – No Wizard Required: Courageous Leadership for Women in HigherEd.

Carrie was part of a keynote panel about women leadership in HigherEd. The session focused on challenges and how women can be better supported and better support other women leaders.

Quartz Network – Personalize Deep Dive

Carrie shared about personalization strategies in higher education marketing as apart of a panel conversation.

Concept 3D Virtual Conference – Annual Users Conference

Carrie discussed how to lead through adversity and how to create an adaptable culture. This session focused on some of the current challenges in our industry, and how we can better manage those.

P World – Crisis Simulation: How Prepared is Your Team

Carrie lead a crisis tabletop simulation to help higher education leaders prepare for potential crisis scenarios. This interactive session presented leaders with a scenario to work through.

CASE IV District Conference – 15 Things I wish I had Known Before Becoming a CMO.

Carrie presented a session on tips for aspiring leaders. This shared advice she wished she had known before becoming a CMO.

CASE IV District Conference – Working with Creatives

Carrie presented a session with Trey Laverty from Slate Group. This interactive session focused on how MarComm and Advancement leaders could work together.

CASE IV District Conference – Senior Leader Conversation

As part of the senior leaders conversation, Carrie was part of a panel discussing challenges that new leaders faced in their work.

CUPRAP – Lessons in Leadership: Leadership Tips for Aspiring Leaders

In this session, Carrie provided several leadership tips to help rising leaders prepare for leadership roles. The session also helped rising leaders to understand whether they were interested in leadership.

Hannon Hill – CU2025 Conference

In this virtual conference, Carrie discussed the impending enrollment cliff and what university leaders could begin doing now in order to prepare for the enrollment cliff.

2024

Engage AI Summit – Driving the AI Change: 5 Strategies for leaders

In this session, Carrie uses change management theory to help talk through how leaders can develop a culture that’s open to AI and willing to explore these opportunities.

American Marketing Association – Roadmap to Leadership

Carrie and Melissa Richards collaborated to share about the roadmap to leadership and ways to help the next generation of MarComm leaders prepare as part of a pre-conference workshop at the American Marketing Association.

American Marketing Association – Staying Relevant and Relatable

Carrie joined this American Marketing Association panel to discuss how higher education professionals are think about strategic priorities, the enrollment cliff, and competing interests on our time.

Hashtag HigherEd /Times Higher Ed – Panel Discussions

Carrie serves as a panelist for two sessions. The first focused on the enrollment cliff, while the second was about the challenges that CMOs face.

Leading with Grit & Grace: Women Mentorship, Community, and Advocacy – Enrollify

Carrie was a panelist for this session that talked about the many challenges that women leaders face. Specifically, the conversation focused on mentorship, coaching, and double standards that women leaders may face.

CASE Marketing & Branding Conference – 15 Things I wish I Knew Before Becoming a CMO

Carrie shared about lessons she wished she had know before becoming a CMO with attendees at the Annual Marketing and Branding Conference.

CASE All Districts Conference – The Enrollment Cliff & How We Start Preparing

Carrie spoke at the All Districts Conference about the impending enrollment cliff, and how we start preparing.

Association of Florida Colleges – 16 Lessons for a New Manager – Dr. Carrie Phillips

In this virtual presentation, Carrie provided insights on how to support teams as a new leader. She also candidly shared some of the leadership mistakes that she had made in the past.

CASE IV – 10 Tips for Building your Brand – Dr. Carrie Phillips and Trey Laverty

Carrie and Trey talked about strategies to build your brand and to cut through all of the clutter for higher education organizations.

CASE IV – Mentorship Matters – Dr. Carrie Phillips, Dr. Kayla Hale and Dr. Christina Smith.

These three ladies discussed the importance of strong mentors in the CASE moderated conversation on mentorship.

CASE IV – Affordability in Action – Dr. Carrie Phillips & Muriel Schrepfer

Carrie and Muriel discussed the UA Little Rock affordability campaign and how it helps students afford college, while also building affinity.

CASE IV – The Enrollment Cliff is Coming: How We Start Preparing – Dr. Carrie Phillips

Carrie shared about her dissertation on the enrollment cliff and offered strategies to help universities prepare.

CASE IV – Leadership Pre-conference – Dr. Carrie Phillips & Dr. Brandy Jackson

Carrie collaborated with Dr. Brandy Jackson to offer a pre conference about challenges and opportunities facing leaders in higher education.

CASE Leadership Panel – Panelist

Carrie shared about challenges and opportunities that currently face higher education professionals.

2023

Social Media Strategies HigherEd Summit – Keynote

This keynote featured a discussion of the enrollment cliff and how social media managers can play an active role in helping to mitigate the cliff.

Navigating the Demographic Enrollment Cliff – Webinar Panelist for Hannon Hill.

In this curated conversation, Dr. Carrie Phillips and Chris Rapozo from Hannon Hill discussed strategies and tactics to help mitigate the enrollment cliff.

UCDA – Five Challenges for Creatives Looking to Lead and How to Overcome Them – Dr. Carrie Phillips

This leadership seminar focused on challenges for creatives who are looking to lead and how to prepare for a career in leadership. Some of the topics discussed included needed skills, potential challenges, and strategies to manage up, down, and across.

EduWeb Summit – The Cliff is Coming: Strategies to Prepare – Dr. Carrie Phillips

This breakout session highlighted strategies that universities can use to help mitigate the enrollment cliff. The session highlighted the importance of collaboration, personalization, and the strategic value that marketing can bring.

Texas Association of Community College Marketers – The Cliff is Coming: Strategies to Prepare – Dr. Carrie Phillips

This keynote session highlighted strategies that universities can use to help mitigate the enrollment cliff. The session highlighted the importance of collaboration, personalization, and the strategic value that marketing can bring.

HashtagHigherEd – Fight the professional plateau: Support and nurture marketing talent – Dr. Carrie Phillips and other panelists

This panel discussion focused on ways marketing leaders can support and nurture marketing talent through strategies including goal-setting, professional development, and advocating for resources.

CASE IV – Lessons in Leadership from the Front Lines of University Advancement – Dr. Carrie Phillips & Dr. Christina Smith

This session paired a new leader and a seasoned leader to share best practices, mistakes, and opportunities for growing a culture of leadership within Advancement. Both presenters candidly discussed wins and mistakes they’d made in their leadership journey.

CASE IV – Keepin’ It Real: Authentic Ways to Share Your Voice, Vision, and Values Online – Dr. Carrie Phillips & Rachel Putman

This session shared ways that we as communicators can make intentional efforts to build collaboration with our campus and how that can help empower the whole campus to consistently and authentically share our brand messages in an authentic and meaningful way.

CASE IV – 10 Trends in Print Marketing – Dr. Carrie Phillips & Trey Laverty

This practical session shared 10 new trends in print marketing for those looking to expand their work in this area. The session was aimed to support marketing, alumni, and advancement professionals.

CASE IV – Creating a Self-Care Culture – Dr. Carrie Phillips

Carrie Phillips co-chaired the leadership pre-conference for advancement leaders with Dr. Jesse Pisors. As part of that pre-conference, she presented ways that advancement leaders could establish a culture of self-care and the benefits of doing so for Advancement shops.

2022

Association for the Study of Higher Education (ASHE) – University Chief Marketing Officer’s Perceptions of the Predicted Enrollment Cliff of 2025-2037 – Dr. Carrie Phillips

In this session, Carrie presented the findings from her doctorate to help others learn about the enrollment cliff and it’s impending impact.

American Marketing Association: Higher Education Symposium – The Enrollment Cliff: How we start preparing – Dr. Carrie Phillips

This session was designed to share how university marketing leaders can start preparing for the impending enrollment cliff.

HighEdWeb 2022 – 15 Lessons Learned from a New Manager – Dr. Carrie Phillips

In this session, Carrie shared some tips from successes and fails she had as a new manager to help other managers support their staff and avoid making the same mistakes.

OHO U – 15 Things I Wish I Knew Before Becoming a Manager – Dr. Carrie Phillips

In this session, Carrie candidly shared managing mistakes she made, offer some lessons she learned the hard way, and provide practical takeaways to support your management journey.

CASE IV – Let’s Talk – Dr. Carrie Phillips & Dr. Christina Smith.

This innovative session brings marketing professionals and frontline fundraisers together to discuss strategies and best practices.

CASE IV – Create the Things You Wish Existed – Dr. Carrie Phillips & Trey Laverty

This practical session is packed with tips about working with a budget, finding inspiration, design alternatives, and assessing work.

SACRAO – Building Trust and Creating Campus Allies – Christy Longoria, Carrie Phillips, & Felisha Weaver

This session emphasizes how marketing and enrollment teams can build trust and allies across campus.

SACRAO – From Good to Great: Strategies to Boost Enrollment – Carrie Phillips

This session talks about how marketing and enrollment offices can work together to take their relationship from good to great.

2021

ACHWE – 15 Lessons Learned from a New Manager – Carrie Phillips

This session discussed 15 leadership lessons learned from a new manager.

Print Inspired – Pro Print Tips – Carrie Phillips

This hands-on session helps print marketers tackle printing problems and involves how to innovate to overcome challenges.

UCDA – Print the Things You Wish Existed – Carrie Phillips & Trey Laverty

This session provides tips and strategies to create the print you want and do it within your budget. Additionally, it offered a time to collaboratively solve print challenges.

2020

Print Inspired Panelist – Marketing for the Future, Engaging the Present – Carrie Phillips

This higher education panel discussed ways that marketing officers could create more engaging content.

National Student Clearinghouse Webinar – How Arkansas Tech University Uses Student Tracker Premium – Carrie Phillips & Jill Indugula

This session provided best practices and tips of how other universities could use Student Clearhinghouse data in their marketing efforts.

AACRAO SEM – Bridging the Gap Between Creatives and Enrollment Managers – Carrie Phillips

This session will offer ten techniques offices can employ to better work together and collaborate to enroll students.

CASE IV – Print Marketing: Create the Things You Wish Existed – Carrie Phillips & Trey Laverty

This session discusses strategies to think creatively with print marketing.

CASE IV – Using Data to Make Decisions – Carrie Phillips

This session discusses way marketing officers can use data in their marketing to make better decisions.

2019

CASE II & CASE IV – You’re Over Capacity, Now What? – Carrie Phillips

This session discussed strategies and tactics that marketing offices could use to examine their workload and offered creative solutions of how to address capacity challenges.

AACRAO SEM & SACRAO – 15 Lessons Learned Working With Creatives – Carrie Phillips

This session explored strategies departments can undertake when working with creatives in order to maximize results.