Your higher ed marketing fixer
I’m Carrie. I thrive in the messy, layered, mission-driven world of higher education.
With nearly two-decades of experience in higher ed I’ve navigated reorganizations, retrenchments, retirements, leadership transitions, rebrands – and just about everything in between
Because of those experiences I’ve learned to be part analyst, part creative – and fully curious. That blend helps me see challenges from both sides: I understand the business case and know how to translate it for creative teams. I bridge the gap between leadership and execution, connect the dots others miss, and design MarComm structures that work within the systems they’re in.
Whether I’m advising leadership, untangling a complex brand, or building new systems that actually work, my goal is the same: fix higher ed so it works better, for everyone.
Think bigger
Higher ed needs bold ideas and honest conversations, now more than ever. I regularly blog, podcast, speak, and publish about what’s working in the industry, and what isn’t.
I dig into the topics that matter most right now: the future of higher ed and the intersection of technology, career development, marketing, communication, and leadership.
Let’s connect
My goal is simple: I want to make a real difference in our industry. If there’s an opportunity to collaborate, share ideas, or learn something – I’m in! Let’s talk more about how we can partner to fix higher education and keep it moving forward.
And Carrie On 